Its my opinion, so feel free to disagree, but MACs drops were huge, well thought out, complete collections. However, their collection standard dropped. Online shopping evolved, acceptance of non traditional makeup applications increased with the influencer rise. Firstly market saturation - so many brands offering shades and finishes now. What has changed between now and when they were more dominant is a few things. It's MAC, there's no mistaking those shade names. They are a classic, perennial brand that almost everyone owns something from, and there are certain shades that don't even need the brand attached - Russian Red, Velvet Teddy, NC25. MAC are still hugely popular a many people have pointed out. And for the love of puppies, stop discontinuing my favourites. MAC and consumers need to accept their position in the beauty world and just keep cruising along. I think they keep thinking they need to get out of those lanes and people keep trying to fit them into a light, glossy, no-fuss space they don’t ever need to be in. Their lane is classics, their lane is staples, their lane is makeup as art, their lane is heritage products. The are the epitome of needing to “stay in your lane”. The Lustreglasses and Plushglasses being discontinued. They’ve gotten rid of beautiful colours- Hue, Kid Kat, Midimauve, Coffee and Cigs, Icon, Viva Glam V for lipsticks Patina, Humid, Club, Trax for eyeshadows. The new Face and Body is NOT the same as the classic F&B (I’ve compared my old bottle to the new one and the shade is off and the formula is still good but different). Doing “influencer” lipsticks where every single one is a peachy nude.Īnd the discontinuing and lying about formula changes! Warm Soul is NOT the same as it used to be. I think where MAC often goes wrong is their collabs are strange and so many times (!) the person they are paying tribute to couldn’t or wouldn’t have worn those shades.
It’s a classic and it’s a permanent part of my beauty life! I’ve been wearing MAC since the late 90s and many, many of my favourites are MAC. I think the people who aren’t fans of MAC are people who weren’t around in their absolute glory days.
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